Elton John + Roblox | Metaverse Experience
Introducing a whole new generation to Elton John
As Elton John closed the touring chapter of his career we helped him bring his concert experience to a whole new generation and across the globe.
This was a truly unique and exciting creative experience. We were tasked with pitching how a digital concert could come to life, and then with bringing it to life so that millions of people could experience it.
Our approach was to take a deep dive into Elton’s career and create a world that perfectly reflects his music, style, and encourages visitors to express themselves.
In addition to providing the creative direction and leading a team of 30, we also wrote & directed the promotional videos and the films highlighting the creators we collaborated with on the digital version of Elton’s wardrobe.
Go BEYOND THE YELLOW BRICK ROAD on Roblox
Creative Direction - Kimb Luisi & Dan Young
Project Lead - Justin Shell
Art & Design - Jessica Weiss Thomas, Gino Roy, Santiago Leguizamon
Choreography - Cierra Crowley
Developers - Jake Dougal, Joseph Gutierrez, Michael Dougal, Edmon Snyder, Harrison Lewis, Tyler Gnass, Tyler Griego, Eric Karolchyk, Fil Donskoy, Larry Ratley, Larz Caetano, Luke Weber
Audio - Elad Marish & Zach Hahn
Design Team - Santiago Leguizamon, Mikaela Farrell, Jawdat Awali, Noah Bunning, Talia Bowles, Tret McElfresh
Digital Clothing Design - Todd Reamon, Lovespun, Aiden Montreuil, Builder_Boy ReversePolarity, Rush_X, SoulSkor, Yourius, CaioAlbarnBR, Blizzei, WhoToTrus, Bunnexh, BEASTinWHITE , KelvinBlues1, Morphist4u, Junozy, MissRossiie, Lukacors Sarabxlla , Archi_tecture, Glowlez, RynityRift, PureSweetener, Inkwaves, Antilique, Soorbeet, lorvet, Jazzyx3
Edit Team - Chris Rash, Leah Houtz, Matt Briones, Matt Bauer, Samsung Keo, Darren Hawk
Studio - Sawhorse Productions