TROJAN | TV + Social
We wrote and directed this campaign for Trojan’s newest product.
THE CHALLENGE
How do you sell a product feature that is about sexual intimacy on mainstream TV and social media channels that are heavily regulated?
THE SOLUTION
We leaned into innuendo and what we called “visual ASMR” and we let the hands do the talking. The campaign ended up being so successful that it continues to play after it’s intended run.