dan & kimb

Countless women have helped to shape history. Some have put themselves on the line for equality. Women have made scientific discoveries, invented technology, and created culture. But when you wander through major cities in the United States, you’re unlikely to see them commemorated.

In fact, in NYC there are 150 statues depicting historical figures, yet only 5 of them are women.

When we came across this startling statistic, we knew we’d found the perfect opportunity for Hulu to make a powerful statement about gender representation and to promote the new season of “The Handmaid’s Tale.”

Starting with the idea of demonstrating equality, we chose to make statues out of a mirrored material - because equal representation should reflect us all.

The NYC event was so successful that Hulu decided to bring back the installation in three more cities on Women’s Equality Day, honoring the 99th anniversary of the 19th Amendment which solidified women’s right to vote in the United States.

In addition to the installations and films, we created further content to support the message including interactive articles, Facebook posts, Instagram Stories, and Twitter posts which were promoted through both Hulu’s and CNN’s social channels.

NYC

Creative Director - Kimb Luisi + Dan Young

Director - Kimb Luisi + Dan Young

DP - Fletcher Wolfe, Nora Ballard, Dan Young

Editor - Elaine Casap

SF+BOS+ATL

Creative Director - Kimb Luisi + Dan Young

Director - Kimb Luisi + Dan Young + Oona Hemmi&Elaine Casap

DP - Nora Ballard, Christine Ng, Michael Lloyd

Editor - Elaine Casap

If you were given incredible technology what could you invent? Could it save a life?

We created a show about invention to showcase how Qualcomm is the inventor for inventors. 

The web series itself was a catalyst for a complete social campaign with:

·  Long-form Episodes

·  Teasers and Promos

·  Social participation and direct viewer interaction into the show itself

·  Twitter and Facebook posts, amplified by influencers cast in the series

·  Distribution on YouTube, Twitter, and Facebook

·  PR, sponsored articles, and media partnerships.

The first season was so successful we were asked to make a second one. 

Season 1 took on a reality show premise and pitted two teams against each other with the help of their online audience. 

For Season 2 we decided to frame it more like a docu-series and with the help of the Director of Chef’s Table, Andrew Fried, we challenged two teams to use the “Internet of Things” to create a life-saving invention. 

#WhyWait Invent-Off Results:

·  11 Episodes

·  4 Ground breaking inventions

·  27M Video views, 95% from social (Facebook and Twitter)

·  89% Display video completion rate

·  14M Engagements, 23% higher than forecasted

·  Engagement rate 5 pts higher than benchmark

Season 1 Director – Todd Broder

Season 2 Director – Andrew Fried

Chief Creative Officer – Icaro Doria

Creative Directors – Dan Young & Kimb Luisi

Season 2 ECDs – Bruno Oppido, Thiago Carvalho

Producer – Jake Guttormsson

Designers – David Diliberto, Chris Peck

Don’t let Keyword Search keep your website stuck in the past.

We had so much fun diving into 90s nostalgia to write these nostalgic spots for YEXT. In addition to writing the TVC, we also expanded the campaign with a series of videos that we wrote & directed to bring the characters to life and tell the brand story.

The result was delivering 22 pieces of content for the client in a single shoot day.

Creative Directors - Kimb Luisi + Dan Young

TVC

Writer - Kimb Luisi & Dan Young

Director - Sammi Cohen

DP - Garrett O’Brien

Editor - Behn Fannin

Social Content

Writer - Kimb Luisi & Dan Young

Directors - Kimb Luisi & Dan Young

DP - Sam Mozkowitz

Editor - Chris VanArtsdalen

We’re so thrilled to have had the opportunity to write and direct these spots for Walgreens and are grateful to Travis Kelce and Javy Baez for being willing to take a stand and encourage their fans to get vaccinated.

Creative Directors - Kimb Luisi & Dan Young

Directors - Kimb Luisi & Dan Young

DP - Chris Commons & Joe Farris

Editor - Ben Caro & Chip Eddy

Global redesign for Royal Canin including work for print, TV, and digital. 

We thought we’d have no chance getting Platon, the renowned portrait photographer famous for shooting world leaders such as Obama and Putin, to shoot our new Royal Canin campaign. He not only agreed to shoot the print, but he was on board with trying his hand at directing and filmed the TV spot as well. We couldn’t be happier with the result.

Director & Photographer – Platon

Director Of Photography – Simon Chaudoir

Group Creative Director – Janet Guillet

Creative Directors – Dan Young & Kimb Luisi

Designers – David Diliberto & Chris Peck

Producer – Joanne Diglio

Animal Trainer/Talent Producer - Trisha Seifried - www.gotpetential.com

It's not every day you get to work on a campaign that garners national attention to an issue affecting millions of people. All on a budget of $0.

Have you ever noticed how when your phone’s screen is dark it becomes a mirror?

We took that observation and turned it into a powerful and free campaign for a non-profit close to our hearts, Facing Addiction.

The video ad is simply a black image, something that stands out in Instagram’s world of beautiful imagery. Before you can dismiss it as a mistake, it draws you in with a powerful message of reflection.

The video ran as an ad on Instagram and it was also picked up by several celebrities - including Demi Lovato, Joe Walsh, and Danny Trejo who all posted the video with their own personal messages. Demi’s post alone got 1,659,000 views and 3,026 comments.

https://www.instagram.com/p/_msgeOOKm4/?utm_source=ig_embed

For us, the best part was reading the comments and seeing how something so simple could start to change people’s perception of addiction.

Bringing Mindfulness to The Metaverse.

One of our favorite branded content experiences isn’t a film, it’s an experience… in the metaverse. We worked with an incredible team of designers and developers to create a place for Alo Yoga where visitors can meditate, learn yoga, explore, and raise money for mental health initiatives.

The response couldn’t have been better - it’s averaging a million visitors a day and a 90% approval rating from the community.

And of course, we also wrote and directed all the trailers and promotional materials.

If you’ve been avoiding diving in and seeing what the metaverse is all about, now’s your chance:

Visit the Alo Sanctuary on Roblox

Kimb Luisi & Dan Young - Creative Direction

Justin Shell - Project Manager

Gino Roy - Lead Designer

Jessica Weiss Thomas - Designer + Motion Graphic Artist

Joseph Gutierrez - Engineer

Mustafa Sharkawy - Engineer

Larry Ratley - Engineer

Eric Karolchyk - Engineer

Studio - Sawhorse Productions

Creative Development // Directing // Remote Production

The 2021 Pro Bowl was unlike any other - it wasn’t on the field, it was played live on Madden.

We were tasked with concepting and directing six spots that revealed this news and featured the NFL players participating.

The Challenge - we only had 3 weeks from start to finish and everything had to be filmed completely remotely

We came up with the concept that NFL players now have to become gamers.

To film it we sent iPhones, lights, and mics to the players and directed remotely through Zoom.

The result was so successful that they hired us to do the same thing for another one of their partners, Monkey Knife Fight.

Creative Directors - Kimb Luisi & Dan Young

Directors - Kimb Luisi & Dan Young

Production Company - Sawhorse Productions

Filmed 100% Remotely

Small company. Small budget. Big redesign and campaign launch.

Film, Social, HTML Banners, and Amazon Store.

We’ve done a lot of big budget campaigns for big brands. This was an exciting challenge to make fun, engaging social films for an up-and-coming brand and to make a big impact with a small budget.

Director - Brian Nieman

During our three months in Berlin, we had the opportunity to pitch (and win) a new client. 

The brief was great - they wanted a big budget commercial that made their small real estate company seem like a big deal. 

We wrote this spot and the team that we swapped with produced it when we swapped back. We're pretty thrilled with the result. 

The company name translates to Real Estate World and the tagline roughly translates to "A world full of homes."

SOME PRESS:

(It is auf Deutsch so you may want to open it in Chrome to translate)

http://www.presseportal.de/pm/24964/2929136/eine-welt-voller-zuhause-immowelt-geht-ins-tv

http://www.absatzwirtschaft.de/wettrennen-um-die-traumimmobilie-immowelt-de-startet-360-kampagne-42695/

http://www.finanzen.net/nachricht/aktien/Eine-Welt-voller-Zuhause-Immowelt-geht-ins-TV-4130401