THERABREATH | TV & Social
THE CHALLENGE
The brand was sold to a new parent company (Church & Dwight) and they were looking for a 360 campaign to rebrand their line of products, highlight their unique benefits, and differentiate themselves from other brands.
THE SOLUTION
Therabreath products do a great job making mouths clean, fresh, and healthy, but the functional benefits of mouthwash are just the beginning. We focused on the positive affirmations that only your best-self could give you. What better time is there to pump yourself up than when you’re spending 60 seconds in front of the mirror? With that inspiration - “It’s Swishy Time” was born.
As a full rebrand, Swishy Time has adorned:
Print and OOH
National and Int’l TV
Social media :06 - :60 seconds and everything in between